The GTM control plane for ICP fit, verification, and outreach.
Invite-only. Prospecting lists can be imported from tools like Clay or Apollo; the decision system lives here.
Why a control plane
Ready-made tools excel at data access. Signals Flow was designed to own the decision system.
Credit-based enrichment and prospecting databases are excellent for finding companies and people. Signals Flow was built so ICP scoring, verification gates, sequence quality, and outreach metrics stay inspectable—and owned—instead of living only inside opaque credit meters or brittle automation scenarios.
It started from a real need for a customized, under-control go-to-market stack for a B2B SaaS product, and matured into a multi-tenant ops product. The GTM profile—and its AI extract—adapts to the specific product or service being sold. Lists can still be sourced from Clay, Apollo, or similar; what happens after the list exists was meant to live here.
How it works
One pipeline from ICP to reply
- 01
Confirm the GTM profile
A GTM doc is uploaded and parsed into ICP, offer, buyer roles, and scoring guidance—then confirmed before enrichment spends anything. Fields stay editable so the profile can be overridden anytime.
- 02
Import company or people lists
CSVs from prospecting tools are mapped and deduped. After enrichment, list quality reflects how many scored companies are Fit against your ICP.
- 03
Enrich and score companies and people
Company websites, company LinkedIn profiles, and people’s LinkedIn profiles are scanned and analyzed—including intent signals from site and LinkedIn activity—then scored against the ICP. Fit notes, contacts, and Fit / Not-fit labels sharpen the rubric over time.
- 04
Run the Leads CRM journey
People move through email verify, LinkedIn profile scan and AI analysis, lead intel, multi-touch hyper-personalized sequences, and final review before handoff to Smartlead.
- 05
Push to Smartlead and track engagement
Verified, personalized leads are pushed to campaigns. Webhooks bring campaign stats—opens, clicks, replies, and more—back under one roof.
AI workflows
LLMs are applied at the decision points—not as a black box for the whole stack
GTM extract
LLM turns a GTM document into ICP fields, scoring guidance, and sequence tone. Every field can still be reviewed and overridden before enrichment runs.
Company scoring
Company websites and LinkedIn profiles are scanned and analyzed. An LLM scores fit, writes research notes, and extracts contacts.
Fit feedback
When you mark a company Fit or Not-fit (with optional notes), those labels are merged into scoring guidance so later enrichments reflect your judgment—not only the first AI pass.
Lead intel
Per-person personalization notes are generated from company context plus each lead’s LinkedIn profile—not generic blurbs.
Sequence copy
Multi-touch cold emails are AI-generated from that intel and the confirmed GTM offer.
Final review
Hard gates plus an LLM coherence check run before anything is handed off to outreach.
Leads CRM
The lead journey from import to reply is managed in one place
Hyper-personalized outreach copy is AI-generated before handoff. Smartlead handles sending; webhooks bring campaign stats back so opens, clicks, and replies sit alongside the rest of the pipeline.
What ships today
Built and running
- GTM / ICP profile from docs
- CSV import; list quality from Fit rate after scoring
- Live-web enrichment from company sites
- Company & people LinkedIn enrichment
- ICP fit scores + Fit / Not-fit feedback
- Email verification for imported addresses
- Lead intel + multi-touch sequences
- Final review gates before push
- Smartlead push + campaign webhooks
- Autopilot batch enrichment
Coming soon
On the roadmap
Similar / lookalike companies
Seed from a high-fit company or ICP, discover lookalikes, score with the same rubric, and enqueue enrichment.
Find missing work emails
Discover work emails when imports don’t include them—alongside today’s verification of emails already on the list.
Native Clay & Apollo connectors
Live sync beyond CSV import for lists that already live in prospecting tools.
Broader intent & signal feeds
Today, signal context is pulled from LinkedIn profile activity during enrichment. Next: funding, hiring, tech stack, and job-change feeds as first-class inputs.
Workspace teammate invites
In-app seats instead of admin-only account creation.
More outreach & data options
Additional connectors already stubbed in Integrations (e.g. Instantly, Hunter).